In unique “synth-heavy, goth-pop” fashion, Bijoux Cone, formerly known as Bryson Cone, explores themes of love, loss, and identity in her debut album “Magnetism”—released pre-pandemic in 2019 by LA-based Cleopatra Records. Directed and edited by the artist herself, the video for the sultry track, “Desire,” infuses vulnerable close-ups, floral and lace motifs, shadow play, and glossy graphics provided by local artist Heavi Mello. Reminiscent of the film “All About My Mother,” and now-vintage Estee Lauder or Exclamation fragrance marketing, the video may leave one feeling fun and flirty, or melancholic-yet-fabulous.
“I’ve been wanting to make a video with that aesthetic for a really long time, but there was never the right opportunity,” explains Cone. “When the time came to make a music video for Desire, I was frequently noticing an ad for a perfume called “Desire” that felt as if it was summoning me.”
Gorgeously shot by artist Starly Lou Riggs—the third video collaboration with the band—and filmed at the inclusive, BIPOC-owned Desert Island Studios here in Portland, OR, “Desire” features local talent Perra Degraciada and Tiani Dunn.